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    Certified Marketing Management: Digital Marketing Professional

    Whether you’re a marketing team of one or lead a big department, you need a full range of skills to make the biggest impact in the work you’re doing. Prove your marketing toolbox is full of the best skills by becoming a certified marketing professional.
    1 Students Enrolled Occupation: Advertising, Promotions, and Marketing Managers
    1 Students Enrolled Occupation: Advertising, Promotions, and Marketing Managers
    $2,595.00

    Additional information

    Hours: 135
    Duration: 12 months


    Language: English
    Level: Beginner
    WE-BP-20X675

    Data sheet

    Certification included
    true

    To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

    Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

    No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

    Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

    No, you can take the online courses from anywhere in the world.

    We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

    Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

    Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

    Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

    If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.

    We strive to provide a fully online experience for students however some of our training courses include physical materials or equipment. Courses that have materials shipped directly to students will be shipped within 7 business days of registration. Some training courses have material for different sections and these courses may require multiple shipments as you completed stages of your course.

    Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.

    Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

    Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.

    Program Description

    This digital marketing certification course is ideal for professionals who want to acquire invaluable knowledge and practical skills in digital marketing tools and practices. What will you learn from this program? In this course, you'll learn the following: • How Search Engine Optimization works and benefits businesses • Understanding of web analytics and key search terms • How to utilize KPIs, segmentation, and dashboard • How to utilize A/B and multi-variant testing • How to efficiently use marketing automation • How to integrate marketing channels and supply chains • Understanding of paid search (pay-per-click) advertising • Understanding the difference between mobile and desktop ads and landing pages • How to optimize landing pages • Understanding of conversion rates and strategies that enhance conversion rates • How to build a marketing and PR plan • Evaluating the primary components of marketing plans including strategic, functional, and operational perspectives • Evaluating how consumer characteristics and behavior affect marketing strategies • Analyzing how integrated marketing communications (IMCs) are developed and implemented • Performing strengths-weaknesses-opportunities-threats (SWOT) analysis • Conducting international market research Get Certified! When you complete this training program, you will be provided with the opportunity to take the American Marketing Association's Marketing Management Certification exam. It will allow you to showcase and give credibility to your skills and knowledge.

    Learning Objectives

    • How Search Engine Optimization works and how it benefits businesses • How to take advantage of web analytics and key search terms • How to utilize KPIs, segmentation, and dashboards • How to utilize A/B and multi-variant testing • How to best use marketing automation • How to utilize buying cycles, content strategies, and lead captures • How to measure and adapt to consumer behaviors • How to integrate marketing channels and supply chains • Understand the purpose of paid search (pay-per-click) advertising and conduct an audit of a PPC account • Understand the difference between mobile and desktop ads and landing pages • Understand how to optimize a landing page • Understand the difference between search and display advertising • Understand display ad formats and the importance of contextual advertising • Understand conversion rates, and identify strategies for enhancing conversion rates • Identify how the web has changed the rules of Marketing and PR • Recall your marketing options and how to build a marketing and PR plan • Recognize the basics of mobile and web marketing • Identify the importance of news releases and search engine marketing • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives • Analyze how the characteristics of the business environment can impact marketing decisions • Analyze the possible impacts of marketing research on a business plan • Evaluate how consumer characteristics and behavior affect marketing strategies • Compare B2B and consumer markets • Compare various considerations in product and services marketing • Analyze how integrated marketing communications (IMCs) are developed and implemented • Analyze the considerations and process of creating a pricing strategy • Perform strengths-weaknesses-opportunities-threats (SWOT) analysis • Conduct international market research

    Courses Included

    • Marketing & PR
    • Certificate in Digital Marketing
    • Global Marketing
    • Google Analytics

    Syllabus

    Module 1-Marketing & PR Module 2-Digital Marketing Strategy Module 3-Content Marketing Module 4-Social Media Marketing Module 5-Marketing Automation Module 6-Web Analytics Module 7-Search Engine Optimization (SEO) Module 8-Paid Search/Pay Per Click Advertising (PPC) Module 9-Mobile Marketing Module 10-Conversion Rate Optimization Module 11-Global Marketing Module 12-Google Analytics

    Requirements

    Prerequisites

    There are no specific prerequisites for this course.

    Technical Requirements

    Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled)

    Certification

    Professional Certified Marketer® in Marketing Management. This is the pioneer certification from the AMA trusted by hundreds of professionals with a new name that better shows the world your area of expertise. You can complete the training on your own time and the PCM Marketing Management is open to any professional serious about becoming a stand-out marketer. This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more. While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience: -Bachelor’s degree and four years of professional marketing experience -Master’s degree and two years of professional marketing experience -7 years of professional marketing experience The test is given online and is made up of multiple-choice questions. You’ll have three hours to complete it. To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

    Features

    • 100% Online, Self-Paced • Open Enrollment • Admissions and Student Support • Multimedia Rich and Interactive Content • Industry Certification Exam, when applicable • Hands-on Opportunity Upon Completion

    Career Services

    Students that successfully complete our career training are given a full years access to our modern day career services. With our career services, students are provided a multitude of career development tools to help launch their career quickly and successfully. These tools include:

    • Certification Exam Voucher and Registration Assistance (If Applicable)
    • Resume Building Assistance
    • Externship or Shadowing Placement
    • Career Coaching
    • Employer Skills Matching
    • And More!

    We are dedicated to serving our students on their unique career development journey. Whether you are transitioning to a new career, entering the workforce for the first time, or an experienced professional looking to climb the corporate ladder, our career services team can provide you with professional development tools applicable for any stage of your career.

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